Selasa, 25 Mei 2010

New Aston Martin Rapide 2010

Aston Martin Rapide, the first four-door coupe, Aston Martin, began to be marketed in the United States. The definition of fusion of sports car with luxury sedan comfort, with new price $ 199,950 you can have. That low price in the class Aston Martin rapide. In addition to the first four-door vehicle, the Aston Martin Rapide is' the first model of land made outside the UK. This model is produced in Graz, Austria in cooperation with Magna Steyr. Magna is known as the option to outsource the production car class in Europe. BMW, Mercedes-Benz and Porsche, including the customer. But the truth is not what happened. Aston Martin's plant capacity fully Gaydon. Since the collapse of the global economy, the Aston Martin to re-think to add production capacity. Middle of the road, in outsourcing.

With that price, the Aston Martin sports car that promises very impressive. Has been very impressive standard specification Aston Martin says that the launch schedule of this model at the beginning of the second quarter of 2010. Specifications include an audio system designed specifically for Aston Martin Rapide, Bang & Olufsen Beosound. Bang & Olufsen has a reputation as a Rolex watch for the highest sound quality. Another standard feature is covering the hot seat memory, dual-cast brake and adaptive damping systems.

Underpinning the Rapide concept is Aston Martin's VH architecture, developed to offer exceptional manufacturing flexibility. This high-strength, low-mass architecture forms the backbone of the current generation of Aston Martins, spearheaded by the DB9 Coupé and flanked by the DB9 Volante and the Vantage.

The extruded aluminium construction of the VH architecture can be modified in both length and width, providing a myriad of packaging options, and the chemically-bonded structure (using glues derived from aircraft manufacture) is mated with bodywork that mixes aluminium and composite materials. The architecture’s flexibility is further demonstrated by its use in the DBR9 racing car, where it is combined with carbon-fibre composite body panels to produce a modern race car of rare beauty.

The visual language of Aston Martin is highly distinctive. Across a range of three cars, the company's design team, led by Design Director Marek Reichman, fulfils Aston Martin’s core values – power, beauty and soul – with bodywork that is taut, poised and muscular. “The brand is about the driving experience,” says Reichman, explaining how the concept is intended to provide everything customers have to come to expect from an Aston Martin, and more. “We wanted to make the most beautiful four-door car in the world,” he says, as he traces the Rapide’s development from a series of exploratory sketches in the Summer of 2005 to the finished, fully-functioning prototype. In the process, Reichman and his team explored the way the Rapide might be used, where and when it would be driven, even who would be driving. The four-door body was a natural way of providing access to the Rapide’s increased interior space, part of Aston Martin's commitment to design usability. “If there’s a space then you should also offer accessibility, otherwise you’re not being honest,” explains Dr Bez.

Reichman describes the 'beautiful harmony' of the line that runs through the Rapide's bodywork, giving the car the appearance of motion even while stationary, an athlete in flight, rather than crouched and coiled upon the starting blocks. “It’s not a wedge, it’s graceful and flowing,” he explains, “we decided to let the lines flow right through the body to the tail, which ends very beautifully. In silhouette, the Rapide shares the same sinuous line as its two-door siblings, although when compared with the poised stance of the Vantage with its sprinter-like forward thrust, the Rapide is a long distance runner.” Reichman believes that proportion is fundamental to how a car is perceived. “There are forms that appear at ease and forms that appear tense and uncomfortable,” he says, “we wanted to make everything on the Rapide work in harmony.” Achieving this required the intuitive skills of Aston Martin’s modelling team, who work with both raw clay models and advanced computer modelling. “We put character and feeling into the surface,” says Reichman. “Our designers and modellers work with a sculptural language here at Aston Martin - the play of light on the surface are incredibly important to us.” Full-scale models are viewed in daylight and dusk conditions, for example, to ensure that the dramatic surface forms remain an integral element of each and every Aston Martin. Reichman believes that technology like the VH architecture allows him “to keep the form language and soul of the product.”

The Rapide continues Aston Martin’s reputation for highly-tailored, individual cockpits. The trademark glass starter button is a small element of theatre that is also beautiful and tactile, the perfect first point of contact with the car. Providing sporty accommodation for four passengers in such a low and beautiful coupé presents a formidable packaging challenge.

Sitting low to the ground, just four centimetres higher than a DB9, the interior is an exquisite leather-swathed package, with custom-embossed shagreen hide specially sourced for the Rapide. “It’s very cosseting,” admits Reichman, “it’s about creating a personal experience of the journey.” Like a set of exquisite hand-tooled luggage, the interior is compact yet also surprisingly spacious, with great attention to detail, like the extensive map and accessory storage and the mood lighting that maximises the feeling of volume.

Aston Martin has always been about truth to materials: wood is valued for its structural properties and appearance, as are aluminium, glass and leather, while carbon fibre is utilised for its strength and weight-saving abilities and not just a showy finish. A transparent polycarbonate roof brings an increased sense of spatial awareness, opening up the passengers' vistas beyond the driver’s focus on the road ahead. This ultra-light transparent material is a first for the company. The Rapide has dual climate zones, and the luxuriously appointed rear seats come with their own DVD screens and controls for the audio system and environmental system.

Aston Martin has always acknowledged the need for elegant, high-speed touring sports cars. The four-door, four-seater saloon displayed at the 1927 Olympia Motor Show began a long tradition of cars that combined elegance, style and power with usability. The Olympia car was a closed-body tourer that sported long, flowing lines for the era, tapering to a luggage trunk and mounted on a tubular frame. The car was also low to the ground, purposeful and sporting. Four years later another four-door saloon was exhibited, with an aluminium-panelled body by Bertelli, finely engineered, detailed and upholstered throughout, with intriguing touches like the roof-mounted opening glass panel above the rear passenger compartment.

Every journey in an Aston Martin is an occasion, proving that the most enjoyable way of getting between two points isn't always a straight line. The Vanquish S, DB9 Coupé, DB9 Volante and Vantage are all designed to sharpen the senses, extracting every grain of texture from the road surface, with high levels of driver feedback and involvement. Yet when conditions preclude making progress or spirited driving, an Aston Martin adopts a relaxing, restrained character, with the massive reserves of torque and power combining with the uniquely cosseting interior to envelop the driver and their passengers in the Aston Martin experience.

The Rapide continues this tradition - a fast, cross-country machine that excels in any driving conditions. The Aston Martin customer doesn’t need to have their choice dissected in minute detail: these are cars which appeal primarily to the heart, strong emotional design that is also subtle and discrete. The Rapide is a uniquely personal machine, its interior representing the very best of the company’s immensely skilled workforce, demonstrating how each Aston Martin is still tailored to a customer’s precise requirements. It also represents the high degree of personalisation offered by ultra-modern production facilities and a model line-up underpinned by a flexible architecture - a new model that could broaden the range to cater for every requirement.

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